Sales Simplified – The Golden Rules

[4 min read]


Continuing our mission to demystify sales, particularly for non-sales professionals with a sales role, here are the promised golden rules.  They are simple and their impact is guaranteed.

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Selling Professional Services

[5 min read]


Sales: the essential activity from which all growth, even survival itself, is achieved.

It’s a very harsh value delta (to use an old sales theory term). Without selling, revenue shrinks, resulting in the loss of ground against the...

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